Welcome to the WWBD Group 

WWBD Group is proud to work with well established players in the industry and is currently serving over 88 countries globally.

We are very excited for your interest in our company! With this website, we hope to give you a clear insight about who we are and what we stand for. We have been operating in the beauty industry since 1993. Started as a small innovative family company being one of the first companies who brought nail products to Europe, WWBD Group has always been the market leader in the European market since then. Today, we are very proud to be able to say that we have a global distribution network with more than 10.000 m2 warehouse, 25 employees, over 15.000 unique SKU’s available from stock at any point in time and distribution in over 88 countries. Privately owned and living up to the norms and values as you can expect from a private company.

Although many changes have occurred in the industry, our values have stayed the same. We have dedicated ourselves to give our customers the best service and flexibility every day. WWBD Group works on innovation in the beauty industry to be one step ahead in the market at any point in time and to stay successful in our business. A lot of our products have been introduced first into the industry and became an industry standard later. These values combined with our enthusiastic team help us to serve you as our customer the best way possible on daily basis. Our WWBD Group sales team is brand focused. They will be present in their territory multiple times a year for events, meetings etc. to be able to absorb all the knowledge they need about your specific market. Together with our Customer Service department they will support you to grow your business.

Moving forward on these words, we hope to provide you the tools and advise offered by our Sales Managers & the Customer Service Department. We appreciate your business and look forward to providing you products and services that you need to expand your business for the upcoming year and many more years to come. May our future together be long, beneficial and prosperous. Our success and growth would not have been possible without our partners and loyal customers, this is the force of collaboration!

I.Am Collection by BO.

Our vision: To empower individuality through beauty that is bold, ever-evolving, and accessible.
"The ultimate self-expression through handpicked colors and care"

I.Am Collection by BO. is more than just a product line. It's a way to bring your personality, mood, and style to life.
This collection was born from the belief that beauty knows no boundaries — and that every woman should feel free to celebrate her identity, every single day.

Inspired by the BO. brand, but with a fresh I.Am twist, this collection focuses on creative freedom, innovation, and translating trends into wearable, high-quality essentials.

Every color, every texture, every product has been carefully selected to support professionals and nail lovers in telling their story — from a soft nude look to bold, statement nails.

"I.Am powerful. I.Am creative. I.Am me."

With a strong focus on quality, ease of use, and accessibility, I.Am Collection by BO. offers a balanced range of products that make beauty simpler and more personal. From care to color — everything is designed with one goal: to let you shine in your own way.

I.Am Collection by BO.
Your nails. Your story. Your identity.

The story of BO.Systems

With more than 30 years of experience and knowledge, the WWBD Group has developed a dynamic new Nail and Lash brand. Our vision: To create a brand that is innovative, affordable and accessible to everyone. 

''The ultimate beauty essentials from head to toe''

BO. SYSTEMS is a collection of products inspired by the serenity that is too often forgotten today. Moments for yourself are becoming increasingly more rare and precious. Our vision is to offer you opportunities. Opportunities to find your inner peace and create more beautiful moments. Enjoy total relaxation. It’s time for you!